Meet the Staff

Meg Kobe, Director
Meg Kobe, SHOP Director

Meg Kobe, M.A.T.

(831) 459-3772

Meg Kobe is the Director for Student Health Outreach & Promotion (SHOP) in the Student Health Center at the University of California Santa Cruz. 

She is responsible for the development and management of a comprehensive set of health promotion, outreach and education services contributing to students' academic and developmental success affirming the University’s commitment to the retention, success, and graduation of students.  

Her education includes a B.S in Community Health Education from Utah State University and a M.A.T. in Health Education from Oregon State University.  She has over 25 years experience in a variety of settings as a Health Educator. She has experience working in community health education settings, taught both middle and high school health education in Oregon for several years and is in her 18th year at UCSC. Meg loves the diverse and engaged student body here.

Meg's favorite part of working at UCSC is providing students with a place where they are welcomed with unconditional positive regard. Supporting students that have questions or concerns about what's going on for them and need a non-judgmental space to explore options moving forward is incredibly rewarding. Meg is continuously in awe and overwhelmed with gratitude for the amazing students that work and volunteer at SHOP year after year!

When not working Meg likes to do anything in the outdoors that involves nature – swimming, hiking, camping and traveling. She is married to her fantastic husband Dave, a research fish biologist and has a daughter Maya - a graduate student at the University of Utah. Her dog Maisy rules over the household...


Ali Hayes, Senior Health Educator
Ali Hayes, Senior Health Educator

Ali Hayes, M.P.H.
Senior Health Educator

(831) 459-2625

Ali has worked in the field of Public Health for the past 20 years and has been at UCSC for the past 3 years. Ali provides education and resources for individuals around the areas of Sexual and Reproductive Health as well as HIV and other STI’s. Ali spent 2 years living at UCSC family student housing as a child and also grew up in the Santa Cruz community. Ali is a proud Cabrillo transfer student who went on to get her Master’s in Public Health at Portland State University. 

Ali is known on campus as a fierce ally to the Queer/ Trans community, a safe space for all students to come and get their “hard to ask” questions answered and a knowledgeable resource when students are in need of information regarding contraception, STI’s, negotiating safer sex and pregnancy prevention and/ or pregnancy options. Ali is passionate about supporting UCSC students in living their authentic lives AND reducing harm in the areas of sexual health as well as alcohol and other drug use. Ali is committed to supporting UCSC students who are sexually active in having positive, safer and consensual sexual experiences. Ali is equally committed to supporting students who are not sexually active.

Additionally, Ali mentors and oversees the SHOP CUIP interns who provide safer sex supplies, education, HIV testing and other prevention services for their peers. The best part of Ali’s job? “I absolutely love it when a student who came in feeling anxious or weird about their sexual health questions leaves a visit at SHOP feeling good about their sexual health and sexual choices.” 

Ali is inspired every day by the students that come in for resources and the amazing team of students who help run SHOP.  



Jorge Bru, Alcohol & Other Drug Educator
Jorge Bru, AOD Educator

Jorge Bru
Alcohol & Other Drug Educator

(831) 459-1417
Preferred Gender Pronouns:  Them, They, Their/s

A Community Studies graduate of UCSC, Jorge started their personal & professional journey with harm reduction & recovery from alcohol and other drugs, during their undergraduate studies.  Jorge has provided a wide array of bilingual/bicultural counseling, case management, program coordination & development, education, prevention & harm reduction services to the local community through his work on campus and off campus working at non-profit and government agencies.  Specifically Jorge’s work with Queer and Trans* youth and adults, people living with HIV/AIDS, incarcerated communities, homeless populations, active drug users, people of all ages in recovery and the Families Ministry at Inner Light Ministries, stand out as highlights.  Jorge’s work in the Queer & Trans* community earned him a Lifetime Achievement Award in 2014.  Throughout Jorge’s professional endeavors they have always integrated alcohol and other drug education, support and referrals. 

Jorge was raised in Southeast Los Angeles in a Cuban family that was new to this country before moving to Santa Cruz and was the first to attend college.  During Jorge’s time on campus, they worked as the programs coordinator at the Cantu Queer Center, led the Queers of Color group, co-founded STRANGE, the Santa Cruz County-wide Queer Youth and Allies Program, as well as got it established as a program of Youth Services, where it is still currently running.

In Jorge’s role at SHOP they provide AOD education, support, and referrals for the UCSC community.  Additionally, Jorge supports students in recovery and their allies individually, and the quickly growing Collegiate Recovery Community at UCSC.  Jorge mentors the student leaders in recovery as well as oversees the Slugs for Health and Growth Program and the student-hosted Collegiate Recovery Community Space, The Cove, located at, Kresge College Building 393, Suite/Room 153.

Jorge is known for being non-judgmental and welcoming to all students, regardless of where they are at with their alcohol and other drug use.  Jorge is a tremendous resource for students looking for traditional and non-traditional approaches to finding balance while reducing AOD use and recovery from addiction.  Jorge has multiple approaches to addressing addiction while being successful in college.    

What Jorge loves about their job is supporting all students with the SHOP philosophy of Unconditional Positive Regard, which aligns with their own personal values.  Also, Jorge loves working with such a dedicated team of co-workers at SHOP, the professional staff and student interns and workers, the rest of the Student Health Center staff, including CAPS and the Pharmacy, as well countless partners all across campus.     


Amber Parker, Health Educator

Amber Parker
Health Educator

(831) 502-7217

Preferred Gender Pronouns:  she/her/they/them

Hey ya’ll, my name is Amber and I’m a Health Educator at SHOP! I have a variety of roles here at SHOP, but everything I do is rooted in the philosophies of harm reduction and unconditional positive regard; I believe that every student we support is the expert of their own experience. I am the staff mentor for SHOP’s Party Safe program, which is committed to fostering a safer, more compassionate partying culture at UCSC. I also provide 1-on-1 support to students who have questions about reproductive health, STIs, contraception and safer sex.

I’ve been a health educator for the past 6 years and started my journey at the Walnut Avenue Family and Women’s Center. As a youth advocacy intern, I co-facilitated a sexual health program called “I Decide” at Shoreline Middle School and spent my afternoons busting myths, role-playing consent and doing plenty of condom demos. My students were extremely bright, inquisitive and hilarious - my passion grew and I knew I wanted to continue health education.

I joined Planned Parenthood Mar Monte’s education team in 2015 where I taught hundreds of sex ed classes in Santa Cruz, King City and everywhere in between. In addition to my work inside the classroom, I also aided in the creation of an 8-hour sexual health curriculum compliant with the California Healthy Youth Act, which has been used in schools across Santa Cruz, Monterey and Santa Clara County.

Outside of work you can find me roller skating along East Cliff, backpacking with my sweetheart, exploring the beaches along Highway 1 and coaching roller derby boot camp. I invite you to stop by SHOP to chat, get your questions answered and see our space, I look forward to meeting you!